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From the NSSF . . .
As a part of an ongoing nationwide effort to assist stop unlawful “straw” purchases of firearms, NSSF, The Firearm Trade Commerce Affiliation, the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Division of Justice (DOJ) are reminding the Better Phoenix space public that stiff penalties are in place for people convicted of such illegal purchases. The marketing campaign is in its 22nd yr and is a cornerstone of the cooperative relationship between members of the firearm business and legislation enforcement.
Billboard, radio, social media, streaming audio and digital ads for the “Don’t Lie for the Different Man” program have been bought by NSSF in key areas all through the area with the message: “Purchase a gun for somebody who can’t and purchase your self 15 years in jail. Don’t Lie for the Different Man.” The month-long public consciousness marketing campaign was formally launched right now.
The Phoenix space “Don’t Lie” marketing campaign will whole greater than 44 million gross media impressions, together with greater than 57 outside billboards, digital bulletin boards and posters. There are additionally greater than 460 radio spots taking part in and 520,000 digital streaming radio service impressions. On social media, “Don’t Lie” ads whole greater than 2 million focused geofenced on-line cell ads on Fb and Instagram impressions. Phoenix was chosen for this particular marketing campaign by ATF. No taxpayer {dollars} are used. This system is funded in full by the firearm business.
“The firearm business has all the time been absolutely dedicated to retaining firearms out of the arms of those that shouldn’t possess them. We’re pleased with our greater than two-decade cooperative relationship with the ATF, the DOJ and the whole legislation enforcement group to help them of their collective efforts to scale back felony acquisition and misuse of firearms. We’re happy to work with our companions at DOJ and ATF to launch this “Don’t Lie” marketing campaign in Phoenix this September,” stated NSSF President and CEO Joe Bartozzi.
“Don’t Lie” is a cooperative program between ATF, DOJ and NSSF, the commerce affiliation for the firearm business. The trouble was developed greater than 20 years in the past to lift public consciousness concerning the seriousness of the crime of buying a firearm for somebody who can’t legally achieve this. This system additionally helps ATF educate firearm retailers to be higher ready to detect and deter potential unlawful straw purchases. The general public marketing campaign drives residence the message that anybody making an unlawful firearm buy faces a stiff federal felony penalty of as much as 15 years in jail and as much as $250,000 in fines, in addition to a further 15 years in jail if the straw buy is made with the intent of trafficking throughout state strains.
To legally buy a firearm at retail, an individual should be capable of cross an FBI Nationwide Instantaneous Legal Background Test System background test, or NICS test, and absolutely adjust to all state and native legal guidelines. When a felony is illegally trafficking in firearms or is aware of she or he can’t cross this test, they could attempt to induce a buddy or different individual to make the acquisition on their behalf. This is named a straw buy and is a felony.
This public consciousness marketing campaign constitutes solely a part of the “Don’t Lie for the Different Man” outreach effort. The “Don’t Lie for the Different Man” program additionally includes educating firearm retailers to higher detect and forestall unlawful straw purchases. Federal firearms licensees are supplied a “Don’t Lie for the Different Man” retailer package containing a coaching video and data for storeowners and employees, in addition to point-of-purchase shows aimed to discourage unlawful straw purchases.
Study extra about “Don’t Lie for the Different Man” at www.dontlie.org.
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