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By Lee Williams
New Jersey’s Appearing Legal professional Common Matthew Platkin introduced Monday he has created a brand new statewide workplace particularly designed to harass the gun trade by means of civil nuisance lawsuits.
According to a press release, the mission of Platkin’s Statewide Affirmative Firearms Enforcement or SAFE Workplace shall be to carry “civil enforcement actions towards firearm firms to carry them accountable for violations of the regulation that hurt the well being and security of New Jersey residents.”
The SAFE Workplace’s major instrument shall be a new law Gov. Phil Murphy signed earlier this month, which permits the Legal professional Common to file civil fits “for sure public nuisance violations arising from sale or advertising of firearms.”
“At a time when the U.S. Supreme Courtroom is undermining states’ efforts to guard their residents from the carnage of gun violence, New Jersey’s Statewide Affirmative Firearms Enforcement Workplace will use the brand new public nuisance laws to carry the gun trade accountable,” Platkin mentioned in his press release. “With the institution of this workplace, we’re sending a transparent message to each participant within the firearms trade: if you happen to violate our legal guidelines, you’ll pay.”
Platkin’s plan drew a swift response from Alan M. Gottlieb, founder and govt vp of the Second Amendment Foundation.
“Weaponizing the New Jersey Division of Justice to file public nuisance lawsuits towards firearms producers and retail sellers for making and promoting authorized firearms is deplorable,” Gottlieb mentioned. “The Second Modification Basis will problem this blatant assault and chilling impact on the proper to make, promote and buy firearms in court docket. New Jersey could have been the primary state to ratify the Invoice of Rights however they’re the final state to acknowledge it.”
A historical past of overreach
Final 12 months, we revealed that former New Jersey Legal professional Common Gurbir Grewal was using “undercover” detectives to entrap firearms retailers and producers – particularly these in different states – into promoting merchandise prohibited in New Jersey, within the hopes that the exorbitant charges and penalties he may extort from them by means of the state’s the state’s Shopper Fraud Act would drive the homeowners out of enterprise.
Grewal has since taken a place with the U.S. Securities and Trade Fee within the Biden administration.
In his Monday press launch, the present Legal professional Common touted Grewal’s focusing on of two Florida gun sellers he claimed had been “promoting and promoting unlawful large-capacity magazines (LCMs) to New Jersey shoppers on-line.” One supplier agreed to pay a $150,000 civil penalty. The AG has not collected on the opposite supplier’s civil judgement of $175,000.
Now, as a substitute of counting on New Jersey’s Shopper Fraud Act, Platkin mentioned the brand new civil nuisance regulation will “present much more strong enforcement instruments, by permitting the Division to carry firearms producers and retail sellers accountable for endangering the security and well being of New Jersey residents by means of the sale, manufacture, distribution, or advertising of deadly, however nonetheless authorized, firearms.”
Promoting is protected speech
Platkin is on extraordinarily shaky floor right here, constitutionally. Not solely is he utilizing civil nuisance lawsuits to infringe upon the Second Modification, his plan to manage advertising/promoting may show unconstitutional, too.
The First Modification protects promoting, which is named “commercial speech.” Nonetheless, promoting discovered to be misleading could also be regulated.
The Supreme Courtroom established guidelines for regulating industrial speech in its 1993 resolution Edenfield v. Fane.

“The industrial market place, like different spheres of our social and cultural life, gives a discussion board the place concepts and knowledge flourish. A number of the concepts and knowledge are very important, a few of slight price. However the basic rule is that the speaker and the viewers, not the federal government, assess the worth of the knowledge introduced. Thus, even a communication that does not more than suggest a industrial transaction is entitled to the protection of the First Modification,” the Excessive Courtroom discovered.
Takeaways
New Jersey’s new SAFE Workplace, just like the plethora of anti-gun legal guidelines not too long ago handed in New York and California, is clearly retaliatory for the huge Second Modification victory in New York State Rifle and Pistol Association v. Bruen. Platkin admitted as a lot in his press launch.
Now, Platkin together with Governors Hochul and Newsom should be taught that bluster and braggadocio usually are not an affirmative protection for violating each the Structure and an opinion of the U.S. Supreme Courtroom.
Within the meantime, residents of New Jersey, California and New York should wait to get pleasure from the identical authorized protections of different states, whose governors care extra about following the regulation and obeying their oath to the U. S. Structure than they do pandering to their political base.
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This story is a part of the Second Amendment Foundation’s Investigative Journalism Project and is revealed right here with their permission.
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